Selected work
Examples of B2B and B2C work led by Good Media Group's founder across prior agency and consulting engagements.
Case studies
The strongest work is not defined by a single platform. These examples span enterprise adoption, pipeline generation, ecommerce growth, consumer events, and complex healthcare strategy.
Opportunity: Create a qualified pipeline for five regional sales teams while emphasizing the highest-value potential accounts.
Approach: Combined account-based targeting with national awareness, high-value content, lead capture, nurture, and retargeting.
Opportunity: Increase Microsoft Teams awareness and usage among educators and administrators across targeted K–12 school districts.
Approach: Used audience research to sharpen messaging, mapped personalized content, supported GTM creative and nurture, and executed a multi-channel demand generation program with account-based targeting, content syndication, programmatic media, and continuous optimization.
Opportunity: Scale a renowned skincare brand through a 90-day paid social test with a 2.5× ROAS goal.
Approach: Used high-LTV customer audiences, retargeting, cross-channel attribution, marketing efficiency ratio, and influencer partnerships.
Opportunity: Generate more value from the prior year's fixed media budget while improving audience quality and timing.
Approach: Shifted investment into more efficient channels, used first-party data to identify higher-LTV attendees, and introduced early-access incentives to accelerate ticket sales.
Opportunity: Create measurable movement among defined HCP audiences for separate CRRT and PD therapy programs.
Approach: Built the strategy from scratch, mapping the client's target HCP universe by National Provider Identifier (NPI), translating client-provided segments into channel-specific audiences, and creating separate six-month GTM pilots across programmatic, LinkedIn, CTV, and Google Search.
Measurement: Designed reporting around ABM engagement, unique NPI targets, net-new leads and engagements, and HCP- and account-level activity rather than broad healthcare reach alone.
Scope: The campaigns launched after our founder transitioned from the account, so this case study reflects the strategy, audience architecture, measurement framework, and operating model developed prior to launch rather than subsequent campaign performance.
Selected experience includes work performed by Good Media Group's founder in prior agency and consulting roles. Client names and results are presented as professional experience and do not imply a current client relationship, sponsorship, or endorsement.
How we work
Recognizable brands are useful context. The quality of the deliverable matters more. These examples show the kinds of strategic outputs Good Media Group builds; visuals are anonymized or illustrative to protect client data.
Channel roles, investment levels, audience logic, funnel objectives, flighting, assumptions, KPIs, and the tradeoffs behind the recommendation.
Clear maps connecting ICPs, account tiers, buying roles, intent, prospecting, retargeting, and message strategy to the right media channels.
Reporting that moves beyond platform metrics to connect spend with lead quality, opportunity movement, revenue, efficiency, and the decisions the data should drive.
Concise readouts for senior stakeholders: what happened, why it happened, what it means for the business, and the next decision required.
Anonymized examples showing how budget, audience, channel, creative, or funnel changes were identified — and how performance moved after the change.
Illustrative work samples are intentionally recreated rather than showing confidential client decks, platform screenshots, or proprietary account data.
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